FADS is a queer party brand built from the ground up, created as a fully realised event experience that blends music, design, and community.

The brand identity was developed by KC Studio, establishing the visual language that carries through every touchpoint of the event, from digital marketing and social content to physical installations, decorations, and the overall event environment.

Typically held on Friday nights every one to two months, each edition of FADS is carefully curated to create a welcoming, high-energy space built around the brand’s “come as you are” ethos.

Beyond the creative direction, Keith oversees the full production of each event, including promotion, bump-in, and on-site coordination. The physical environment is treated as an extension of the brand itself, with bespoke elements created for the space, including a handcrafted FADS disco ball inspired by the brand’s signature “FADS-ball” icon.

From branding and marketing to spatial design and event delivery, every edition of FADS is executed end-to-end under Keith’s direction.