Pie Insurance – Safety First Campaign
The Safety First, then Pie Insurance campaign was about reimagining how we tell stories in the insurance space.
The team at Vidico, led by myself, along with Pie Insurance’s Creative Director Julian Marin, set out to build a character-driven world where everyday mishaps unfold like miniature comedies, brought to life through rich 3D animation and a playful sense of cause and effect. It was a chance to create something that feels handcrafted, human, and endlessly re-watchable, like a Saturday morning cartoon made for small business owners.
The result was an award-winning, beloved campaign that led to an ongoing series of videos and a continuing collaboration between Vidico and Pie Insurance.
Production Company: Vidico
Creative Direction: Keith Crawford
Account Manager: Manas Ohja
Creative Producer: Chantell Swart
2D Concepting: Susanna Daniela
Sound Design: Denis Blinov
3D Animation: Lightworks Studio
• Andre Davids
• Geoffrey Trusler
• Jeanne Rae Trusler
2D Animation: Hey Moon Animation
• Francios Schonken
• Bianca zu Bentheim
Creative Director, Pie Insurance: Julian Marin
Key Results
Gold winner at the 2025 Collision Awards in Campaign Banking & Financial Services.
4 million impressions across Spotify Video and digital placements in the first month.
CTR 1.4× above Spotify’s industry benchmark.
+22% brand recall uplift among small business audiences in follow-up testing.
Designed for modular rollout, enabling Pie’s team to adapt the series for multiple ad placements and formats.
