Product videos explain how a product works in a clear, simple and visual format.

They can show a product exactly as it exists through screen captures and editing, or use animation, illustration and visual storytelling to demonstrate something that's still in development or difficult to show directly.

I’ve worked on over 100 product videos, across sectors including software, fintech, education and government, and across all stages of the customer journey.

Product videos can:

• Explain your product
  Clear walkthroughs and demonstrations of apps, platforms and products.

• Show what's still in development
  Visualise products, features and updates before they're finished.

• Represent your product literally or abstractly
  From accurate UI and product demonstrations to animation, illustration and more conceptual approaches.

• Support different stages of the customer journey
  From top-of-funnel marketing through to detailed walkthroughs and education.

• Adapt to different budgets and requirements
  From simple, focused productions to more developed creative treatments.

• Adapt to different usage environments
  With flexible ratios for use across social media, websites, landing pages and email.

A few examples of product videos I've worked on: