Explainer videos make complex ideas, products, services or processes easier to understand through clear, simple and visual storytelling.

They can break down something technical, introduce a new idea, explain how something works or communicate a proposition that’s difficult to capture in words alone.

Explainer videos can:

• Make complex ideas simple

  Break down technical, unfamiliar or complicated concepts into clear, engaging stories.

• Explain how something works

  Communicate processes, systems, services and ideas in a way that's easy to follow.

• Use different visual approaches

  From animation and illustration to live action, screen-based content and more abstract visual storytelling.

• Work across different stages of the customer journey

  From introducing an idea or service to building understanding, consideration and education.

• Adapt to different budgets and requirements

  From simple, focused productions to more developed creative treatments, across live action and animation.

A few examples of explainer videos I’ve worked on: