Creative systems go beyond individual designs, providing a toolkit of reusable assets that can be adapted and repurposed efficiently across different types of content and applications.

A creative system could include things such as:

• Social media templates

  A set of master social assets designed to be adapted for future content.

• An illustration library

  An illustration style that can be evolved and adapted over time, with elements such as clothing, facial features and other visual details easily changed as needed.

• A motion toolkit

  Editable animated titles, transitions and brand assets that can be easily applied across video content.

• Email templates

  Reusable email layouts and assets designed to maintain a consistent visual approach across ongoing communications.

• Branding systems

  Flexible visual systems that can be applied consistently across a range of brand collateral and communications.

Some examples of creative systems I’ve worked on are available below. As these projects contain material that is not able to be shared publicly, this section is password protected. Please contact me at keith@kcstudio.com.au for access, or to arrange a walkthrough and demonstration of the assets.

Creative Systems Folio
(password-protected)