Scale AI Product Videos

Scale AI and Vidico teamed up on a series of product videos to explain the benefits of their suite of AI apps and use cases. Keith lead the creative direction on the series and focused on bringing coherence, polish, and motion intelligence to their expanding library of product videos. He led Vidico’s design and motion team to develop a motion and design system to anchor an ongoing series, establishing a scalable visual identity that could flex across both technical explainers and brand-led storytelling.

At the heart of the system was a set of dynamic 3D orbs, each representing the core elements of Scale’s agentic AI platform: fluid, adaptive, and interconnected. The toolkit was designed to give internal and external teams the freedom to create consistently, while maintaining a strong, unified visual thread.

Key Results

• A modular design toolkit now leveraged across an initial rollout of 10 videos, with more in production.

• 40% reduction in production time per video, thanks to standardised templates and motion presets.

• Built to scale – ensuring future content feels unmistakably “Scale AI,” no matter who is tasked to create it.

Credits

Production Company: Vidico
Keith’s Role: Creative Direction
Client: Scale AI