Keith is a Creative Director with over a decade of experience shaping ideas from first spark through to final frame. He began his career as a designer and animator, building a strong foundation in the tools before moving through production, creative strategy, and leadership. This hands-on experience across every layer of the creative process — from concepting and copywriting to directing motion and live action — allows him to bridge creative vision with the realities of production, helping teams deliver their most inspired work.

Across his career, Keith has led award-winning campaigns, games, and branded content for clients across tech, entertainment, government, and culture. His approach blends strategic clarity with cinematic thinking, making complex ideas simple, emotional, and memorable. He believes great creative direction is equal parts craft, empathy, and taste: knowing when to push, when to simplify, and how to make a great idea feel inevitable once it’s seen.